The Infatuation: EMILY review

The Infatuation: EMILY review

"After a couple trips to Clinton Hill, our pizza power rankings have forever changed. We love everything about Emily. It’s the kind of restaurant you walk into and immediately know you’re in a place where good things happen. It’s a small space with tons of character. [...] Emily immediately enters the same category of fellow new classics like Roberta’s and Paulie Gee’s, and, to be honest, is our personal favorite among the three."

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Pig Island and TASTE Williamsburg

agencyIMD had a great time this weekend at both Pig Island and TASTE Williamsburg Greenpoint! Check out some shots from the events below! 

 EMILY at Pig Island

EMILY at Pig Island

 EMILY's newest fan coming back for extra pig ears!

EMILY's newest fan coming back for extra pig ears!

 Satisfied!

Satisfied!

 Setting up the Moto Van on the Williamsburg Waterfront for TASTE Williamsburg Greenpoint

Setting up the Moto Van on the Williamsburg Waterfront for TASTE Williamsburg Greenpoint

 Emily serving up Moto's famous date cake

Emily serving up Moto's famous date cake

 Some tasty treats from our Williamsburg neighbors

Some tasty treats from our Williamsburg neighbors

“Normcore” Cuisine

Introduced by the oddly named independent trend forecasting group K-HOLE last fall, Normcore was brought to the media’s attention with a viral New York Magazine article in February. While it’s popping up left and right in the fashion world, we have a feeling that the Normcore debate is totally tied to the rejection of "Egotarian Cuisine.”

“Normcore” is described as the post-hipster push away from hyper-individualism. This social push is supposedly caused by the exhaustion that comes from the modern age’s over-self-exposure via ego-centric platforms including social media. Since last fall, almost twenty thousand articles have weighed in on the trend from wide ranging outlets including Salon, The New York Times, and Vanity Fair.

Though the term “Normcore” has been mostly used by the fashion crowd and cultural critics, there seems to be an undeniable tie with the recent rejection of what GQ’s Alan Richman called “Egotarian Cuisine” in an article published this March, and that Esquire soon after endorsed, going further to blame it on the fetishistic prominence of food in social media. New York Time’s restaurant Critic Pete Wells’ recent bemoaning of the lost arts of traditional bread and water service and structured dining protocol echoes this sentiment.

Could this explain the recent explosion of French restaurants in NYC this summer? Do you think that classic reliable hospitality is on the rebound? Let us know your thoughts in the comments!