6 x 6™ -- Hotels, Resorts and Destinations

Our 6x6 service model is designed for hotel/destination positioning, product launch or a program offering within. The initial 6-month phase establishes systems, builds your brand story and helps define your guest experience through the operation, along with our partner agency, Urchin Workshop. We then create and support marketing activities and guest programming, along with launching and managing your public relations campaign with the ultimate goal of guiding your team to sustainable success.

Following the initial engagement, we continue with ongoing brand support through social media awareness, guest programming that creates buzz, and nurturing media relationships for coverage.

Each project is unique and we create the campaign action plan based on the right mix of the following:

  • Training Program Development and Facilitation
  • Pre-opening Logistics, Critical Path Support
  • Brand Positioning
  • Service and Culture Standards Development
  • Content and Collateral Creation
  • Digital & Social Media Marketing
  • Guest Programming (Wellness, Fitness, F&B, Youth)
  • Guest Experience Curation (Amenities, Music, Public Area Offerings)
  • Leadership Coaching Program
  • Public Relations
  • Media FAM Trips
  • Brand Partnership Development & Activations
  • Service Assessments & Guest Data Reporting
  • Guest Experience Enhancements